Posts Tagged ‘foodtv’

Giada Delaurentiis, Rachael Ray and Paula Deen Cookware quality or just a name?

paula deen cookware sets

paula deen cookware sets

I was looking around the Home & Kitchen section of amazon.com the other day, and noticed that there was a “gadget set” with Giada Delaurentiis’ name on it.  I knew that Rachael Ray and Paula Deen had their own lines of cookware, but I was a little surprised to see Giada with her name on gadgets.   After thinking about it for a bit, I guess it shouldn’t really be a surprise seeing as she’s one of the more popular television personalities on Food TV, but it got me thinking, does having the name of a celebrity chef/tv personality really influence the way people buy?  Does putting one’s name on a line mean that it’s good quality, or does it mean that they just sold out?

rachael ray cookware sets

rachael ray cookware sets

Well I did a little looking into what people who have actually bought their lines, and found the results a little surprising!!  I looked at their lines in general, but took 1 product from each line that had over 100 reviews to see how they fared.  I looked at Paula Deen’s 19241 Signature Porcelain 12-Piece Cookware Set and  Rachael Ray’s Porcelain Enamel Nonstick 10-Piece Cookware Set, Orange and both of them had over a 4 star (out of 5) rating.  Many of the 5 star ratings showed great durability and even cooking which seemed to be the constant with both.  There were some 1 star and negative reviews, but that was less then 5%.
I got the over all impression that when celebrity chef or personality puts their name to a line, you can pretty much assure yourself that you’ll be getting something of quality.  Do you own any of these lines, or have you cooked with them?  Share your thoughts!